Global Scans · Generation Y (Millennials) · Weekly Summary

WHAT'S NEXT?: Gen Y (also known as Millennials) are formed by the digital revolution that determined their childhood. Gen Y is going to continue finding newer digital avenues to explore. A remarkable 91% of Gen Y workers don't expect to stay in a job for longer than three years.

• [New] The Motley Fool's 2026 Investor Outlook and Predictions Report found that, while recession and inflation topped investors' concerns, 68% of Gen Z and 64% of millennials plan to increase their stock investments in 2026, compared to just 46% of Gen X and 39% of baby boomers. Yahoo Finance
• [New] Younger Generations Continue to Propel the RV Boom - Millennials and Gen Z drive the future of RV travel, with Gen Z and Millennials demonstrating the highest RV purchase consideration for 2026. TravelPulse
• [New] Two-thirds of Gen Z and millennials own AI stocks, most plan to hold them for the long term, and the majority expect AI to outperform the S&P 500 over the next decade. Walterboro Live
• [New] Brazil shows even faster adoption: 45% of consumers used AI-based beverage recommendations in the past year (compared with 27% in the US), and 70% say they are very likely to use them in 2027, with the highest enthusiasm among millennials. EY
• [New] With forecasts suggesting millennials will account for more than half of the superyacht sector's business by 2030, the influence of next-generation clients is only set to accelerate - and the yachts emerging today are already beginning to reflect that reality. Burgess Yachts
• [New] 35% of Gen Z respondents and 32% of Millennials plan to switch their primary bank within six months, with digital-first platforms such as Chime, Venmo, and Cash App making it easier to move funds without a traditional banking relationship. FinTech Global
• [New] Younger shoppers are set to drive the bulk of spending growth in 2026, with 41% of millennials and 37% of Gen Zers saying they plan to spend more in 2026. Salsify
• By 2030, Gen Z and Millennials will make up roughly 75% of the global workforce. Why 2026 could be a breakthrough year for financial wel
• Millennials (62.3 million) are just behind Gen Z (65.1 million) in YouTube viewers, EMARKETER forecasts. eMarketer
• By 2026, Gen Z will make up 27% of workers worldwide, passing Millennials to become the biggest group. Floowi Talent
• Millennials and Gen Z workers, who will make up the majority of the workforce by 2026, want more than a paycheck. Writers
• More than half of gardeners expect to spend more time gardening in 2026, and Millennials and Gen Z lead that increase. Brands In Blooms
• In 2026, both Millennials and Gen Z will embrace self-service in customer support over regular human support. BrandLoom
• More than 60% of aspiring entrepreneurs plan to use AI tools to launch their businesses in 2026, with Millennials leading at 75%. NextSmartBusiness
• In 2026, millennials and Gen Z will cover approximately 32% of global consumer spending. BrandLoom

Last updated: 29 March 2026