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Global Scans · Salesforce · Weekly Summary


  • Salesforce will support Amazon Bedrock as part of Salesforce's open model ecosystem strategy and will expand its use of AWS, including compute, storage, data and AI technologies. poffringa
  • Einstein AI capabilities within Salesforce Marketing Cloud enable marketers to personalize marketing messages, predict customer behaviour, provide sentiment analysis, and optimize ad targeting and content. eWeek
  • Use of Salesforce LLMs: AI Cloud will enable customers to use Salesforce LLMs developed by Salesforce AI Research to support advanced capabilities. Enterprise Times
  • Capgemini and Salesforce will bring their decades of data, AI, and customer experience to deliver tangible business value for joint clients and help accelerate their implementation of generative AI for CRM at scale. CapGemini
  • To unlock the full potential of Salesforce data, businesses can rely on specialized apps that enhance data management and analysis. Small Business Trends
  • UE + will provide organizations across industries access to Salesforce's Service Cloud, Sales Cloud, Data Cloud, Einstein AI, Tableau, Slack, and Industries in a single, unified offering. Top CRM and Customer Relationship Management, Vendors,
  • By combining Salesforce's AI Cloud and generative AI-powered applications with Deloitte's expertise in AI services and data protection regulations, businesses can unlock the full potential of AI in their CRM strategies. DevX
  • Deloitte's expertise in data protection regulations will be instrumental in guiding companies through the process of implementing Salesforce AI Cloud and generative AI-powered applications. DevX
  • Securely Bringing AWS Data and AI Services to Salesforce's Einstein 1 Platform: Customers will be able to use new solutions like Salesforce Prompt Builder, part of the Einstein Copilot Studio, to create custom prompt templates grounded in their data. Salesforce
  • Securely Bringing AWS Data and AI Services to Salesforce 's Einstein 1 Platform: Customers will be able to use new solutions like Salesforce Prompt Builder, part of the Einstein Copilot Studio, to create custom prompt templates grounded in their data. MarketScreener
  • Salesforce developers will be able to use Einstein Copilot Studio to create custom actions that Einstein Copilot can invoke, which range from workflows in Salesforce to services hosted on AWS, creating a new AI-first pattern for cross-platform process automation. Salesforce
  • Salesforce's homegrown AI product, Einstein, is getting upgrades for Salesforce's Sales, Service, and Marketing clouds that will automate email writing / meeting scheduling for salespeople; conduct smarter product support chats; generate personalized marketing content, respectively. Insider
  • Using generative AI to help enterprises keep tabs on their greenhouse gas emissions, as Salesforce plans to do, can be a double-edged sword, as building and tuning the large language models they run on is energy intensive, and not all data centers use clean energy. CIO
  • Salesforce will add new features to Net Zero Cloud to automate some aspects of preparing ESG reports - something investors and regulators are increasingly paying attention to - and later upgrading them with new generative AI capabilities. CIO
  • Salesforce's AI Cloud lets developers auto-generate code, predict potential bugs in code and suggest fixes. TechRepublic
  • Salesforce surveyed over 4,000 full-time desk workers as part of its Generative AI Snapshot Research Series, finding that while 54% of workers believe generative AI will advance their career, 62% say they do not have the skills to effectively and safely use the technology. Salesforce
  • Model Builder will let customers select one of Salesforce's proprietary LLMs, or seamlessly integrate preferred predictive and generative partner AI models, and train or fine-tune them on data in Data Cloud without moving or copying data. Salesforce
  • Salesforce and McKinsey are coming together to empower every company with the strategies and technologies needed to fully leverage generative AI across their organization to engage with customers in personalized ways, unlock new opportunities and achieve growth. Datanami
  • Salesforce's dedication to AI and GPT empowers businesses to maximize the potential of this advanced technology. Centric Consulting
  • The new CX Cloud from Genesys and Salesforce will empower agents to leverage Einstein AI insights within the flow of work in Service Cloud to deepen customer relationships through personalised interactions, helping to drive repeat business and make positive impacts on their company's bottom line. Technuter
  • A true fact about the potential of generative AI in sales is that companies such as Salesforce have already started integrating AI technologies into their sales platforms to automate various tasks and improve sales productivity. Stewart Townsend - B2B SaaS Channel Sales Consultant

Last updated: 25 March 2024



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