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Global Scans · Millennials · Weekly Summary

  • [New] More than 60% of Gen Z and Millennials already use AI tools to plan their trips - and Turkey-bound travelers do so at rates that exceed global averages. Simon Kucher
  • Thanks to the $124 trillion Great Wealth Transfer, millennials and Gen Z are expecting an average inheritance of $106,000 per person. Fortune
  • Gen Z and Millennials are projected to make up 75% of the workforce by 2030 - and we still have little clue as to how to engage them. Skift Meetings
  • Younger age groups are more likely to plan friend trips, weddings, bachelor or bachelorette parties, concerts, professional sporting events, and work trips in summer 2026, which helps explain stronger vacation rental demand among Gen Z and millennials. / USA StayFi
  • Half of U.S. leisure travelers surveyed have used AI tools such as ChatGPT or Gemini to plan their trips, with adoption led by Gen Z and Millennials. Hotel News Resource
  • Millennials and Gen Z together could represent nearly two-thirds of workers within the next decade. HIGH5
  • Millennials and Boomers will lean into moody forest destinations for the biggest travel trend of 2026. Yahoo
  • Younger shoppers are set to drive the bulk of spending growth in 2026, with 41% of millennials and 37% of Gen Zers saying they plan to spend more in 2026. Salsify
  • Millennials (62.3 million) are just behind Gen Z (65.1 million) in YouTube viewers, EMARKETER forecasts. eMarketer
  • Three-quarters of Gen Zs and millennials believe GenAI will impact the way they work within 2026. Cision PR Newswire
  • By 2030, millennials and Gen Z will dominate the U.S. population and drive 60% of retail sales growth. Digiday
  • By 2048, ~ $100 trillion will be inherited by Gen X, Millennials and Gen Z in the U.S. Activant Capital
  • In the US, there will be 36 million Gen Z workers, a bit more than the 35 million Millennials. Floowi Talent
  • Gen Z and Millennials in 2026 will be scent-stacking - layering different fragrances to create their own unique scents. Pharmacy Daily

Last updated: 10 May 2026


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