Global Scans · Consumer · Weekly Summary

WHAT'S NEXT?: Technology will become the new sales assistant, always on, always friendly, always delivering. Consumers will co-create and create products to their exact needs. Brands will have to focus on seizing mobile moments on apps that already have consumer's attention. Instantly explore below how lifestyles, buying behaviors and attitudes are changing and where you fall short in the battle to win consumers hearts and minds.

• [New] PwC's forecasts advertising as the fastest-growing revenue segment in M & E, and by 2029, it is projected to have US$ 300 billion more in revenues than consumer spending. Avenga
• [New] On the consumer side, short-term adjustments are likely due to elevated channel inventory, but overall demand for consumer notebooks remains resilient and is expected to stay strong through the first half of 2026. IDC: The premier global market intelligence company
• [New] Consumer electronics will become more meaningfully embedded in the circular economy in 2026 than ever before, driven by breakthroughs in AI, robotics, automated sorting, and highly efficient element extraction. Forbes
• [New] WPP expects the 2025 advertising ratio to be slightly lower as companies adapt to tariffs, input cost pressures, and some consumer weakness in key markets. Marketing-Interactive
• [New] In the years to come, Saudi Arabia's urban landscape could be drastically reshaped by the introduction of air taxis, setting a new standard for modern urban mobility. Travel And Tour World
• [New] The successful implementation of air taxis will be a critical step in shaping the future of urban mobility in Saudi Arabia, bringing both economic and environmental benefits while enhancing the quality of life for residents and visitors. Travel And Tour World
• [New] With the advent of air taxis, Saudi Arabia will be able to showcase itself as a leader in urban air mobility, setting an example for other countries looking to implement similar technologies. Travel And Tour World
• [New] Austin's Smart Mobility Office actively pilots emerging transportation technologies, including connected vehicle pedestrian warning systems and LiDAR-based traffic analysis that works in any weather or lighting conditions. CCE l ONLINE NEWS
• [New] Smart mobility be applied in cities which will lead to better health and fewer fatalities on the roads. The Star
• [New] Strategas Asset Management LLC, which prefers the equal-weighted version of the S&P 500 over the standard gauge, sees a great sector rotation into 2025's underperformers like financials and consumer discretionary stocks in 2026. financialpost
• [New] The consumer discretionary sector, which is highly sensitive to employment trends and consumer spending, has faced significant equity valuation risks in Q3 2025. Ainvest
• [New] A consumer smart-glasses plan for 2026, mixing retail reach with search AI. Glass Almanac
• [New] Solana could supercharge and lead scalable consumer applications, with ecosystem growth and rising institutional adoption potentially driving a 700% breakout by early 2026. cryptonews
• [New] Consumer remittances have been seeing greater digitization for many years and though it will require a generational change for cash to be fully marginalized, in 2025 has seen some significant movements. Forbes
• [New] The rise of AI-generated content could erode consumer trust, and expedite digital fatigue. Digiday
• [New] Despite rising costs and inflation, consumer restaurant spending rose steadily throughout 2024, and the National Restaurant Association now predicts an industry that will reach sales of $1.5 trillion and a labour force of 15.9 million by the end of 2025. American Recruiters
• [New] The United States is projected to reach 350 million 5G connections, supported by strong carrier investments and rising consumer demand for high-speed mobile services. Electro IQ
• [New] India's real GDP recorded a six-quarter high growth of 8.2% in Q2 2025-26, supported by strong consumer demand and GST levy reductions. Guidely
• The swift expansion is due to demographic factors, the U.S. Census Bureau projects millions of seniors by 2040, and behavioral aspects, a portion of older adults now proactively invest in mobility aids, cognitive supplements, and fall-prevention tech. Market Data Forecast
• While close to 36% of U.S. businesses are ChatGPT Enterprise customers compared to 14.3% for Anthropic, per Ramp AI Index, the majority of OpenAI's revenue still comes from consumer subscriptions - a base that's being threatened by Google's Gemini. TechCrunch
• The rising greenhouse gas quota obligations in the draft bill currently under discussion to amend greenhouse gas quota legislation - up to 53% in 2040 -, together with the concurrent ramp-up of e-mobility, primarily support the increased use of HVO. Biofuels International
• Trend's 2026 consumer predictions underscore a future where scams operate as AI-scaled ecosystems. Trend Micro
• In Queensland, the state government is holding a separate parliamentary inquiry into e-mobility devices, which will conclude in 2026. Australian Broadcasting Corporation

Last updated: 18 December 2025