Global Scans · Generation Alpha (Tech native) · Weekly Summary

WHAT'S NEXT?: Generation Alpha will be a generation that only knows a world living in real-time. There will be more than 2 billion Alphas by 2025.

• [New] Today, more than 2.5 million people are born into Generation Alpha every week - and by 2024, there will be more than 2 billion of them. The Future of Customer Engagement and Experience
• [New] Academic pressure is expected to climb sharply due to growing global rivalry and increased parental expectations placed on Generation Alpha, especially in the academic sphere. Calxylian
• Generation Alpha is the next cohort of NHS staff, and they will bring new expectations regarding reward, how they value recognition and communication techniques. NHS Employers
• Generation Alpha-born from the early 2010s to the mid-2020s - will be the largest and most connected generation in history. Investopedia
• By the year 2025 there will be nearly 2 billion members of Generation Alpha across the globe. Breznikar
• Brands like LEGO have made significant strides in sustainability by pledging to use sustainable materials in their products by 2030, appealing directly to the values held by Generation Alpha. Business Case Studies
• Several factors, such as the slowdown in the world economy, increasing automation, widening income gaps, the threat of climate change, rising levels of global debt, and the growing importance of the gig economy, have combined to entangle Generation Alpha in a web of economic uncertainty. Calxylian
• Known as the first generation of digital natives, Generation Alpha is profoundly impacted by technology and offers a multitude of opportunities, from expanded global connections and improved learning opportunities to increased creative expression and information accessibility. Calxylian
• Luxury branding specialist Matter of Form points to younger consumers - Gen Z and the next generation - Alpha, which is, incidentally, predicted to be the biggest generation in global history, as agents of chaos. DFNI
• While Generation Z is currently shaping industries, cultures, and workplaces, the next wave - Generation Alpha, born between 2012 and 2026 - is already beginning to emerge. Medium
• Generation Alpha will have a purchasing power of around 5.5 trillion US dollars by 2030. ISPO.com
• The world is preparing for Generation Alpha - the generation born between 2010 and 2025 - who will soon enter the workforce. Andrew Bolwell
• Born between 2025 and 2039, Generation Beta will succeed Generation Alpha and is expected to represent 16% of the global population by 2035. The Headliner
• Whilst Millennials were brought up with the increase of terrorist threats like 9/11 and the invention of platforms such as YouTube, Generation Alpha were brought up with a global pandemic and a flurry of technological breakthroughs. Business Leader
• Searchers in Generation Alpha - Gen Z's younger demographic cousins - will come of age in a world where AI has always existed, and where its role in search does not raise an eyebrow. TopRank Marketing
• By 2025, Generation Alpha is expected to reach 2 billion people globally. Nikola Roza- SEO for the Poor and Determined
• As Generation Alpha grows up in a world where AI is as common as the internet was for Millennials, the way we think about technology, privacy, and security will need to evolve. IT Security Guru

Last updated: 12 September 2025