[New] The pair of $100 million investments into Xreal and Viture (and especially Xreal's close partnership with Google) will put pressure on Meta to release its AR glasses sooner rather than later.
Road to VR
[New] Apple has been reportedly developing AI-powered smart glasses that could integrate with its ecosystem of devices, while Snap is planning lightweight consumer AR glasses that build on its AR expertise from Snapchat.
The Tech Buzz
[New] By 2026, an estimated 67 million people will own AR/VR devices, and businesses are racing to create immersive experiences.
Medium
[New] AR and VR will get better in 2026 with the integration of AI, which will allow for enhanced realism and interaction, personalized content and adaptive environments, and improved user experiences and usability.
NAR Tech & Innovation
[New] By the 2030s, AR could exceed $300 billion, creating unprecedented opportunities across retail, education, healthcare, and entertainment.
Gadget Hacks
[New] Samsung's Galaxy XR is projected to achieve 125,000 unit sales in 2026, while at least five Android XR devices are expected to launch, including flat-AR display glasses from Samsung and Xreal, plus non-display AI glasses from Warby Parker and Gentle Monster.
Next Reality
[New] Amazon is developing AR glasses targeting late 2026/early 2027 retail timing.
Glass Almanac
[New] Apple's Vision Pro and other augmented reality or virtual reality platforms include built-in eye-tracking sensors that could support pupillometry-driven adaptations for audio content.
IEEE Spectrum
[New] In 2026, interactive content such as quizzes, polls, augmented reality (AR) filters, and gamified experiences will dominate the marketing landscape.
DigiGrow_Blogs
[New] The viral AR use cases of 2026 are reshaping industries and driving massive growth through enhanced user engagement, new business opportunities, and technological advancements.
Blogger
[New] Global Partnerships: Companies will form global partnerships to expand their AR offerings and reach new markets.
Blogger
[New] Snap will be involved in 2026 and has announced a fully integrated AR glasses for consumers, which is said to be significantly lighter and more compact than the current developer model.
heise online
While the full metaverse might still be evolving, the practical applications of augmented reality and virtual reality in marketing will be hitting their stride by 2026.
Marketing & PR services | SongBird
Android XR will be used to establish an open ecosystem, which will enable various hardware providers to use a common platform to develop AR and XR devices.
Euphoria XR
Studies show by 2030, up to 23 million roles worldwide will be using virtual or augmented reality for training, meetings, customer service and more.
Learning Technologies 2026 UK
Meta is expected to seed its first true Augmented Reality glasses, codenamed Orion, to developers and early adopters in 2026.
Peter Fisk
By 2026, AI will generate AR assets in real-time.
Geeks
The New York Times says Meta will steer more spending toward AR wearables rather than a broad metaverse build in 2026.
Glass Almanac
Snap plans a lightweight consumer AR Spectacles release in 2026.
Glass Almanac
Tech startup Pickle Inc. unveils the Pickle 1 AR glasses, billed as AI-powered eyewear that can observe, remember, and anticipate a user's daily life using cameras, microphones, sensors, and AI.
Without cables
In 2026, AR, VR, virtual try-ons, and 3D product views will become standard expectations rather than premium features.
CDA - Full Service Digital Agency
In 2026, the progressive web apps will start to interact with AR/VR headsets and smart glasses.
Idealogic Group
Last updated: 18 January 2026
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