Global Scans · NLP · Weekly Summary

• [New] Ahead of the 2026 FIFA World Cup, Nielsen found that over two thirds of global soccer fans found sponsoring brands appealing, compared to 54% of the general population. Sports Business Journal
• [New] Recent Nielsen reports project a double-digit growth rate for RTD coffee through 2025, fueled by demand for convenient and flavourful on-the-go options. West Berkshire Roastery
• [New] The Nielsen Norman Group anticipates a global workforce of over 100 million UX professionals by 2050. Yahoo Finance
• [New] Groups like ratings and measurement firm Nielsen are leading the charge to develop cross-channel solutions and new currencies that will, in theory, enable advertisers to more easily assign value to all their media investments through one streamlined source. The Drum
• A Nielsen survey finds that 73% of global consumers will make changes to consumption to lower their impact on the environment. Business Matters
• Experian marketing data assets will enhance the Nielsen Identity System by providing persistent IDs for open web measurement, increasing coverage and interoperability by supporting audience measurement across screens and devices that are consistent and comparable. / USA Neilsen
• Nielsen plans to further strengthen its ID system with Participant Panel data expanding its ability to validate and correct external datasets within the Nielsen ID System. / USA Nielsen
• Nielsen ONE will truly power a new era of TV measurement in a digital-first world. LinkedIn
• Nielsen plans to reclassify homes with a vMVPD as Cable Plus homes in 2024. Nielsen
• Nielsen Digital Ad Ratings will enable advertisers to more easily buy and optimize Samsung TV Plus inventory. Neilsen
• Through the transition toward Nielsen ONE, the media industry gains full comparability across linear and digital, and measurement will be complete and representative. Neilsen
• Nielsen is confident Mdundo's growth will accelerate, thanks to increased mobile penetration; an estimated 475 million people in sub-Saharan Africa will be mobile internet users by 2025, almost double that in 2019. CNN
• Nielsen plans to expand beyond basketball. On3
• A joint venture between Nielsen and Catalina, NCSolutions offers ad targeting, optimization and measurement technology that will boost Circana's advertising portfolio. Grocery Dive
• In Nielsen IQ's Mid-Year Consumer Outlook: Guide to 2025, 60% of global consumers said they would buy fewer snacks and confectionary products if prices stay high or climb over the next three months. Food Logistics
• Nielsen is seeking to win accreditation of a new system that it says will be able to count unduplicated audiences for content across linear, mobile and streaming. Variety
• Nielsen will measure Netflix viewership in the U.S. through its Digital Ad Ratings product beginning in 2023. The Hollywood Reporter
• Nielsen MDR is the first phase of its data modernization strategy and will ultimately evolve to be powered by Snowflake's data clean room technology, offering an environment that allows companies to perform data collaboration and analysis with respondent level data from all households in the future. Nielsen
• In joining Snowflake's Media Data Cloud, Nielsen will be delivering the next generation of data products for their clients. Nielsen

Last updated: 14 September 2025