Global Scans · Media & Entertainment · Weekly Summary

• [New] Mobile political media will reach $1.01 billion, while direct mail remains a major marketing channel at $2.36 billion. Insideradio.com
• [New] With the world's first integrated switching demonstration between 5G Broadcast and Media over QUIC, stakeholders should expect to see enhanced efficiency and resilience in broadcast services. Broadcast Beat
• [New] In 2026, leading CRM software insurance platforms will use AI to consolidate and analyze data from IoT devices, wearables, social media, etc., to get a detailed view of their customers. NASSCOM | The Official Community of Indian IT Industry
• [New] While today's smart homes can already automate lighting, security, cleaning, entertainment, and climate control, the next generation of AI Home Devices 2026 is expected to become even more proactive, personalized, and autonomous. ThedigitalbreifNews
• [New] The most important use case for IoT devices in the consumer segment are consumer internet & media devices such as smartphones, where the number of IoT devices is forecast to grow to more than 17 billion by 2033. Statista
• [New] A legislation to ban social media for children under 15 would go into effect in 2027. / Canada WIRED Middle East
• As a complement to adoption data, we can anchor the economic weight by sector with PwC's 2030 view which quantifies 5G's GDP impact by industry-led by healthcare and smart utilities, followed by consumer & media (~ US$254 B), manufacturing, and financial services. cavliwireless.com
• As for the new daily time limit for teen users, that will be reduced to one hour of total daily use should other social media platforms like TikTok, Snap and YouTube also agree to implement new restrictions for young users. BBC News
• Media & Entertainment is forecast to capture 29.0% share in 2026. FactMr
• Media & Entertainment is expected to account for 32.0% share in 2026. FactMr
• Non-endemic spending in retail media will represent more than 20% of total retail media revenue by 2026. Persistence Market Research
• At IBC2026, Imagine Communications will demonstrate practical AI applications that aim to enhance operational efficiency and revenue generation for media organizations. Broadcast Beat
• The entertainment and media industries are expected to grow at a compound annual growth rate of 9.1% from 2024 to 2032 to reach USD 6.1 trillion. ValuStrat
• Video podcasts on platforms like YouTube, Spotify, and social media receive higher engagement and offer more opportunities for discovery. Icpcast
• Fastest-growing Service Type: Social media marketing is likely to be the fastest-growing segment through 2033, fueled by the skyrocketing popularity and usage of platforms such as Instagram, TikTok, and YouTube. Persistence Market Research

Last updated: 28 September 2026