Media & Entertainment

[New] Social Media Apps Create Unique Opportunity for US Candidates to Reach 47 Million Mobile-Native Audience in 2020 Presidential Election.
[New] Growth has accelerated with the coronavirus pandemic forcing people to stay indoors and seek online entertainment, and gamers worldwide are expected to spend nearly $160 billion in 2020.
[New] Milk & Honey, which opened its office in Australia last year, will be responsible for all external communications, including international media relations and social media, to support LeapFrog's goal to reach one billion low-income people with essential health and wealth services by 2030.
[New] The global business intelligence market is expected to witness high growth during the forecast period.
[New] The industries that will see the fastest growth in AI spending over the 2020-2024 forecast are Media, Federal / Central Government, and Professional Services.
[New] With an expected 3.43 billion global user base by 2023, social media platforms are some of the best resources to get a brand in front of people.
In the latest EMEA breakdown, the media and entertainment market stands out among the pro AV industries for its relatively strong performance during the Covid-19 crisis, with revenue set to decline by only 5.6% in 2020 rising by 8.5% in 2021.
The OTT services market (Netflix, HBO Go) in Romania will have the highest growth in the media and entertainment market in 2020, of 32% to EUR29 mln.
The growth rate of Romania's media and entertainment industry will decelerate to 0.26% in 2020, from over 8% in 2019, due to the restrictions imposed by the COVID-19 pandemic.
The growth in digital advertising will continue on its upwards trend, predicting that by 2022 digital media will account for 55% of the total ad market.
In the United States the entertainment and media market was worth an estimated 678 billion U.S. dollars in 2018 and is expected to grow to over 720 billion U.S. dollars by 2020.
Customers, regulators, and the media expect brands to be open, honest, and consistent across all aspects of their business - from products and promotions to workforce culture and partner relationships.
There will be several initiatives this year to help Muslims fulfil their religious obligations during Hari Raya Aidilfitri, including a live takbir broadcast on social media platforms - a first for Singapore.
Programmatic advertising has been on a meteoric rise and is expected to reach $98 B in ad spend by 2021, which will account for 68% of digital media advertising: The U.S. accounts for the vast majority of programmatic spend across the globe and remains poised for growth.
US telecoms giant Verizon has become the latest company to suspend advertising on Facebook, threatening to further damage the social media firm's primary revenue stream after it has already taken a hit from the coronavirus pandemic.
A new law will require Facebook and Google to share revenue from news content with Australian media companies.
Social media could steer the way for new and exciting shopping opportunities in 2020, particularly as platforms like Facebook and Instagram are able to incorporate social proof to further drive sales.
Australia will become the first country to require Facebook and Google to pay for news content provided by media companies under a royalty-style system that will become law in 2020.
Facebook and Google will have to pay traditional news media to publish their content under a new code of conduct developed by the Australian Competition and Consumer Commission (ACCC) that could be implemented by the end of 2020.
If social media platforms in the West have a chance to disrupt Google, they will more than consider the opportunity like their Chinese counterparts.
Across Western Europe, most traditional media will see severe cutbacks in ad spending in 2020, as the disruptive effects of the coronavirus pandemic continue.
Pro-Iran entities could use social media to incite violence in Israel while maintaining plausible deniability, as Hezbollah has done in the past.

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Last updated: 21 September 2020