Media & Entertainment

Although radio has proven surprisingly resilient compared to other traditional media, with current revenues of US$ 42 billion globally and slow but steady growth expected on the back of its 90 percent-plus global weekly reach, recent data shows some worrisome signs.
With a global video game market serving over 2.5 billion players and estimated to generate US$ 150 billion by 2020, game publishers and content delivery networks could align to build the next generation of streaming media.
Two factors will be key in the coming years: first, the increased targeting of the younger generation of Taiwanese internet users, and second, the state media's leveraging and amplification of false or biased content from social media and content farms.
As big data and Social media flourishes in this environment, revolutionizing the way leaders and citizens interact with space, cities will be the biggest challenge and opportunity for the next 100 years.
The misinformation on social media is contributing to a heightened alert ahead of Super Tuesday, when millions of Americans are expected to cast 2020 primary ballots.
2020 will see many of the leading US and European social media firms attempting to follow the lead of Tencent's WeChat and become all-encompassing super-apps.
Spending on OTT / streaming media is forecast to increase by another 31.6% this year, which would bring the total investment to $5 billion.
In authoritarian countries such as China and Iran, governments will start to grasp how to use social media and other technologies to counter protests.
An interesting point to mention is that Pay-TV in India still dominates 80% of the overall video entertainment market spend and is expected to continue to grow to reach 69% of household penetration by 2023.
53.5% of marketing dollars will go online, with 57.1% of Australian ad dollars forecast to be spent on digital media this year.
In 2020, ad revenue for linear TV is especially at risk due to the recent loss major sports leagues like the NBA as well as the Summer Olympics - ad revenue for traditional linear media is now projected to shrink almost 12% in 2020.
Even as legacy media sees advertising grow 1% year over year, social media from platforms Facebook and Snap could see a 12% surge in ad spending to $30.8 billion.
Unilever will stop marketing and advertising foods and beverages to children younger than 12 in traditional media and younger than 13 in social media channels by the end of this year.
While social media offers the potential to reach billions of users at minimal cost, it presents a great risk for financial institutions.
Total media ad spending worldwide will hit $691.7 billion this year, an increase of about seven percent from 2019.
eMarketer now expects total media ad spending in China to reach $113.70 billion in 2020, down from the previous estimate of $121.13 billion.
Global media spend will increase by 7.1% this year, with the expectation that brands will shift media budgets to the second half of the year.
From compromised voting machines to fake news spread across the Internet and social media, US voters will call into question the reliability of the voting process, especially if the results of the 2020 presidential election once again fail to align with projections.
Global internet adspend growth is led by the overlapping channels of online video and social media, which are expected to grow at average rates of 18% and 17% a year, respectively, to 2021.
By 2021, 1 in ever 6 ad dollars spent around the world will be allocated to social media.
By 2030, Generation Z and the New Generation will constitute more than 50 per cent of global population and their consumption of social media and on-demand services will increase services trade through digital platforms.
The coming year looks like another strong one for digital media spend, with total investments expected to reach $166.4 billion, an increase of 14.5% from last year.

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Last updated: 25 May 2020