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  25 April 2018

 

TREND ALERT

Future of Brands

Nearly half of North American and European consumers will abandon a brand and take their money elsewhere if they repeatedly encounter "a poor, impersonal or frustrating customer experience across channels of engagement." Also, 57% of global consumers will buy or boycott a brand based on its position on a social or political issue. Read to discover how you should respond.

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"You too must not count overmuch on your reality as you feel it today, since, like that of yesterday, it may prove an illusion for you tomorrow." - Luigi Pirandello